SEO 101

An Introduction to the basics of On Page Search Engine Optimisation | taught by Nicola Hardy

Course description

Welcome to SEO 101, providing an introduction to SEO for people who want to try it themselves.

Course Content

The course will cover:

  • What is SEO
  • Take a look at a Good and Bad example
  • Take you through the Importance of Keywords
  • We then break it all down so you can see how it all fits together
  • and Finally we wrap it all up so you can take away the new skills.


At the end of this ecourse, we aim to have:

  • Provided you with an introduction to Search Engine Optimisation (SEO)
  • Discussed what is SEO and demonstrated how it works
  • Shown good and bad examples of SEO and explained why
  • Prepared you to review your own website for SEO health and potential improvements to it's online performance
  • Provided you with the skills so you can undertake some of your own optimisation for SEO in the future


It should take you under 1 hour to complete and comes with reference material for you to print off and work through at your own pace.

Ideal For

This course is ideal for anyone who wants to learn about the basics of SEO and how to apply them to their own website. Specifically Small Business Owners, Solopreneurs, Web Content Writers, Marketing Assistants and Bloggers.

Nicola Hardy
Nicola Hardy
Owner and Head Instructor

Nicola Hardy is the Owner of a SEO Consultancy & Digital Marketing Agency based in Sydney Australia, with deep experience in website design, SEO, social media, PPC (Search Engine Marketing), web content copywriting, blogging and entrepreneurial experience.

She teaches SEO & Social Media to Sydney based Small Business Owners by appointment.

Due to her interest in reading and blogging, Nicola is also the editor of a Book Review website and provides her social media marketing services to Authors. She has written two books and is currently writing her third.

Course Curriculum

Hide Content
What Is SEO?
What Is SEO?
Hide Content
The Good & The Bad
The Good and the Not So Good
Hide Content
The Importance Of Keywords
The Importance of Keywords
Hide Content
Let's Break It All Down
Let's Break It Down
Hide Content
It's A Wrap
Well That's A Wrap
Hide Content
Reference Material
Reference Materials
Hide Content